Journal

Notes on building software.

What we learn building websites, apps, and software for clients.

Featured · Studio · 6 min

Design and engineering shouldn't be separate steps

Handing a finished design to a separate engineering team is slow, and it shows in the final product. Here's how we avoid it.

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Product · May 28, 2026

Not more sections. Not more logos. A landing page that converts has one job and gets out of the way.

Design · May 9, 2026

Arabic isn't English with the layout flipped. Get this wrong and both versions feel like an afterthought.

SaaS · Apr 21, 2026

Every new stakeholder adds a widget, and nobody removes one. Here's how we keep dashboards usable as they grow.

Mobile · Apr 2, 2026

Retention isn't a growth hack. It's what happens when an app respects your time from the first screen.

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